Performance Review | Learning Design | Practitioner & Team Development
From review to design to development: aligning people, practice, and performance.
With over two decades in high-performance sport, I work with teams and organisations to diagnose performance, design smarter ways of working, and develop the people who deliver results. My approach combines evidence-based analysis, practical learning design, and real-world coaching insight turning strategy into sustained success.
What I bring:
- Independent performance reviews that highlight strengths, uncover blind spots, and produce clear, actionable recommendations.
- Bespoke learning design that transforms knowledge into applied skills for coaches, practitioners, and leaders.
- Practitioner and team development programmes that build capability, confidence, and alignment.
- High-performance strategy support informed by decades of experience across Olympic sport, professional clubs, and national performance systems.
- Facilitation and co-design to ensure solutions are practical, inclusive, and owned by the people who implement them.
Grounded in experience and driven by results, my work connects insight with action helping people and teams perform with clarity, purpose, and confidence.
Tools & Methods
Pulse: my proprietary AI tool for thematic and sentiment analysis.
Define – Align – Design:
framework to diagnose challenges, match methods, and create solutions.
Facilitative Leadership & Creative Problem-Solving.
Psychometric Tools: VIEW and Spotlight profiles.
Leadership Style
Creative: developing what already exists and exploring new possibilities for individuals and teams.
Collaborative: working with others in a way that values shared input and joint decision-making.
Collegiate: bringing a high quality of engagement, respect, and shared ownership to every project.
Skills
Reviewing performance to pinpoint opportunities.
Qualitative data acquisition and analysis using market research, surveying, and insight extraction.
Turning complex data into clear strategies.
Facilitation and learning design.
Coaching and mentoring.
Employment History
Founder & Managing Director: Strength and Conditioning Academy (Feb 2021 – Present)
Designs and delivers digital and in-person learning in strength and conditioning and personal effectiveness. Leads strategy, learning product development, and consultancy for clients including UK Coaching, British Rowing, Women's Super League, Red Bull Performance, and international sport institutes.
Founder: Liberating Brilliance (May 2009 – Present)
Supports sports organisations with high-performance strategy, performance reviews, and team development. Delivers facilitation, coach/practitioner learning, leadership development, and creativity training for organisations such as GB Hockey, Rowing Australia, Baseball Australia, Chinese Institute of Sport, Saudi Arabia Olympic Committee, Hong Kong Rugby Union, and UK Sports Institute.
Head of Learning: UK Sport Institute (Sept 2017 – Sept 2019)
Led the creation and delivery of the organisation’s learning strategy, leadership and coaching development programmes, and well-being initiatives.
Head of Strength and Conditioning: UK Sports Institute (Jun 2013 – Aug 2017)
National lead for S&C strategy, quality assurance, and coach development, preparing practitioners for Olympic and Paralympic Games delivery.
GB Rowing Lead S&C Coach: UK Sports Institute (Aug 2009 – Jun 2014)
UK Athletics S&C Coach: UK Sports Institute (Aug 2007 – Aug 2009)
Multi-Sport S&C Coach: UK Sports Institute (Sept 2004 – Aug 2007)
Performance Services Manager (Secondment): British Olympic Association (Feb 2016 – Sept 2016)
Community and Voluntary Positions
Chair of Governors: Meadow Primary School (Mar 2023 – Present)
Lead the governing board to set strategic direction, ensure accountability, and oversee safeguarding, curriculum quality, and resource use. Foster collaboration between governors, school leadership, and the wider community to support an inclusive learning environment.
Trustee: Deen City Farm Charity (Jul 2025 - Present)
Provide strategic governance for a leading educational charity connecting the community with farming, environment, and outdoor learning. Support long-term planning, financial oversight, and partnerships with schools, volunteers, and local organisations.